Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website's HTML code and content to make it more search engine friendly, and then promoting the site to increase its relevance on the Web.

Once search engines are alerted to your website's presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website displays on a search-engine result page.

The page content (text displaying on a Web page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site's keywords as possible.

Some search engines, including Google®, pay particular attention to the number of websites linking to your website when determining the importance and ranking of your site. These external links are called back links.

You've heard the phrase "Location, location, location!" and its importance when shopping for business real estate. The same applies to the placement of your website on search engine result pages. According to research, the higher your site is listed as a search result, the more traffic you're going to get.

Quality traffic means increased revenue and more publicity. Search engine traffic can lead to an organization’s success or failure.

The goal of SEO is to land your website in the top few pages of search pdat results page. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings.

To assist you with the process, Search Engine Visibility guides you through optimizing your website for search engine inclusion. Search Engine Visibility analyzes your site by applying various rules based on what search engines see when they visit your site. Search Engine Visibility reports the results of the analysis, and suggests measures you can take to improve the optimization of your site.

Here's a list of essential articles for Microsoft 365 from SmartCS. Use it to complete common tasks like setting up and managing your email accounts or using your Office apps.

Learn about Microsoft 365 plan options.

• Compare Professional Email and Microsoft 365 email plans
• How many user email accounts do I need to buy?

Add an email account to send and receive mail.

• Get started! Set up my Microsoft 365 account
• Add or remove an employee user account

Check email and manage your account.

• Sign in to my Email & Office Dashboard
• Sign in to Office online or Outlook on the web

Stay connected wherever you go with email on your mobile device or computer.

• Set up Microsoft 365 email on my phone and computer
• Find my Microsoft 365 server settings

Forward your email, create aliases, and see other features that make email work for you.

• Create a Microsoft 365 email alias
• Forwarding options for my email address
• Create a distribution group
• Create a shared mailbox
• Add user email accounts
• Export or backup my contacts, calendar, and email

Change your display name or create an email signature.

• Change my email display name
• Add an email signature in Outlook on the web
• Add my email signature to Outlook (Windows)
• Add my email signature to Outlook (Mac)

Here’s how to reset a password and other ways to protect your email from malicious activity.

• Change a Microsoft 365 password
• I forgot my Microsoft 365 password
• Sign out of all devices
• Enable or disable multi-factor authentication
• Tips for protecting my email

If you have Business or Business Premium, your plan includes Office apps.

• What are business apps from Microsoft?
• What is Microsoft Teams?
• Download and install Office apps
• Install and set up Office apps for iPhone or iPad
• Install and set up Office apps for Android
• Sign in to OneDrive or SharePoint

Get even more from your email with Advanced Email Security, Email Archiving, Email Backup, and HIPAA compliance.

• What is Advanced Email Security?
• What is Email Archiving?
• What is Email Backup?
• What is HIPAA and HIPAA compliant email?

Find out how to troubleshoot any errors you might encounter.

• Outlook: Troubleshooting
• What does my email bounce mean?
• Error: This seat's taken, domain has already been used

Here's a list of the essential articles for managing your SmartCS account. Use this list as a guide for tasks like setting up payment methods, working with delegates and more.

Set up your account and profile, open your products, see your receipts

• Create a SmartCS account
• Open my product
• Delete products in my SmartCS account
• Update my SmartCS account profile
• Change my SmartCS billing and contact info
• See my SmartCS receipts

Manually or automatically pay for your product subscriptions

• Turn off auto-renew
• Turn on auto-renew
• Manually renew my products or services

Invite others to access the products in your account, or accept invitations to other accounts

• What is delegate access?
• Delegate access: Levels of permission
• Invite a delegate to access my SmartCS account
• Accept a request to access my account
• Change a delegate's access level